An AI team for the dental front desk, paid to make it faster, then step back.
Half Day Back is an AI team, not a dental firm and not a software vendor. Nick Cheremeteff builds the plan and Matt Phillips makes it work at your desk, backed by specialists who build AI agents and automations every week, plus paid advertising, SEO and AI search visibility. We measure where the hours and the patients go, fix the highest-value task first, and hand it over.
15+ years of growth, and dental operations from the inside
Nick spent more than 15 years as a growth consultant to e-commerce companies and funded startups. Matt was COO of a dental growth technology company, building the systems behind practice reporting.
Strategy, systems and AI in one team
Nick decides what to fix first. Matt sets it up safely on the tools you already have. Our specialists run paid advertising, search and AI builds every week. Most AI consultants offer one of the three.
Two named leads and written rules
You’ll know who reads your numbers: Nick reads the marketing, Matt reads the front desk. Our patient-data rule is published, signed and checked. Our method has a name and steps you can see.
Paid to leave, not to stay
No software sales, resale or referral fees. Fixed-price projects. Hand-off at day 90. If we’re not the right fit, we’ll say so on the first call.
Nick Cheremeteff
Founder · Growth StrategistNick builds growth strategies, and for the past two years he has been building AI agents and automations into a business he co-owns. For more than 15 years before that he was a growth consultant to established e-commerce companies and funded startups, the largest with close to $90M in annual revenue, including a startup he helped take from launch to a $35M sale. Earlier, he built and ran his own distribution company, representing international beverage brands and trained by them. He has an MBA and leads a team of specialists in paid advertising, SEO and AI search visibility.
At Half Day Back: leads the first call, the assessment and the plan, and reads the marketing half of every Pipeline Read.
Matt Phillips
Operations & Systems LeadMatt builds the AI systems that connect a practice’s marketing, financial and operational data into one picture for owners and dental groups. Most recently he was COO of a dental growth technology company, where he ran CRM implementation, offshore team builds and the AI automation behind its reporting. Before that he spent decades building the systems businesses run on, so he knows the difference between technology that demos well and technology a front desk will still use on day 91.
At Half Day Back: leads setup and adoption, Front Desk AI Day and the patient-data rule, and reads the front-desk half of every Pipeline Read.
Why we started Half Day Back.
I’ve spent my career building growth strategies: first for my own distribution company, then for more than 15 years as a consultant to e-commerce companies and funded startups, including one I helped take from launch to a $35M sale. The job was always the same: find where a business is losing time and money, and decide what to fix first.
For the past two years I’ve been building AI agents and automations into a business I co-own. What I learned is that the tool is the easy part. AI only saves time when one person owns it, it runs on the systems you already have, and someone checks the numbers every month.
I started Half Day Back after a dental practice owner asked me to look into a problem: he couldn’t track his new patients or how they found the practice. He also didn’t want to be left behind by AI. When I talked it through with Matt, who had spent years inside dental growth operations, we saw the same gap in practice after practice. The marketing brings patients in, the front desk is too stretched to keep up, and nobody is joining the two together.
So we work the way I wish someone had worked with me: we find the one task costing your desk the most hours, put AI on it with the person who does it, and step back by day 90. Matt makes sure it’s set up safely and that it sticks. I make sure it’s the right task to start with.
If we’re not the right fit, I’ll tell you on the first call.
— Nick Cheremeteff, Founder
Working systems, not demos
Builds and maintains AI agents, tool connections, custom skills and automations, with a person checking the output. Delivers the Layer 2 setup with Matt.
Where new patients come from, and what they cost
More than a decade running paid advertising on Meta, Google and Pinterest, measured on the cost of each new customer. Feeds Nick’s Pipeline Read.
Found, measured, reported
Builds and maintains websites in-house, keeps practices visible in search and maps, and produces the monthly reporting in Layer 3.
Three layers. Start at any one.
Each layer stands on its own and leads naturally to the next.
See the services →Assess
AI readiness, privacy and BAA review, and the Pipeline Read. A ranked plan in two weeks.
Set up & adopt
A secure, HIPAA-ready setup, team training and three tasks live in 90 days.
Advise
Monthly reporting, privacy checks and a quarterly strategy review. Optional.
Written down so your team never has to guess.
No software sales, resale or referral fees. If we recommend a tool, it’s because it fits your desk. We take nothing from the vendor.
Patient data only in tools with a signed Business Associate Agreement. Most front-desk tasks don’t need patient data at all, and we design around that. Matt signs off every setup.
Everything we build is yours. The setup, the documentation, the prompts and any code. You can run it yourselves or hand it to anyone.
A person reads every number. Reports are drafted with software and signed off by Nick or Matt, who checked them.
We step back by day 90. Layer 3 is optional and monthly. Cancel any time.